New Ford Mustang Mach-E first sales start in Europe and not in the US

14-сен, 17;03 admin 1785
A blow to the us market. The Ford Mustang Mach-E will first arrive in Europe and then in the United States. This is from the person who coordinates Ford's strategy.

The head of marketing strategy in Ford's electrification division, Jason Mase, told the Mach-E Club at the Chicago auto show that the new electric crossover will first reach customers in Europe, and the Nordic countries will be the first to receive it. This is a decision that is not at all surprising, given that in Norway, almost 50% of the cars registered in 2019 were electric and hybrid.

In addition, the European market is more open to switching to a zero-emission movement than the American market, justifies the decision of the Michigan manufacturer.
More than 30,000 customers have already booked the Ford Mustang Mach-E, a zero-emission model introduced last November, and the first of them will get their cars starting in the last quarter of this year. The ordered vehicles come with first Edition, Premium, Select, and California Route 1 crews.

Ford is delaying the launch of the highest-performance version of the Mustang Mach-E GT with 465 horsepower and 830 Nm of torque, equipped with a 98.8 kWh battery. This version will arrive at the showroom next spring. The American manufacturer revealed last year that 30 percent of customers reserved the top version.